📖 Module Breakdown: Social Media Bootcamp
🔹 Module 1: Introduction to Social Media Marketing
📌 Overview of Social Media Trends & Evolution.
📌 Understanding Audience Behavior & Digital Communities.
📌 The Role of Social Media in Branding & Business Growth.
📌 Choosing the Right Platforms for Your Goals.
🎯 Activity: Create a social media audit for an existing brand.
📊 Module 2: Social Media Strategy Development
📌 Setting SMART Goals for Growth & Engagement
📌 Defining Your Target Audience & Brand Voice
📌 Competitive Analysis & Positioning
📌 Crafting a Multi-Platform Social Media Plan
🎯 Project: Develop a social media strategy for a chosen brand or business.
🎨 Module 3: Content Creation & Planning
📌 Types of Content (Video, Images, Stories, Reels, Memes, Polls, etc.)
📌 Content Calendar & Scheduling Strategies
📌 Writing Captions & Crafting Engaging CTAs
📌 Tools for Design & Video Editing (Canva, CapCut, Adobe Suite)
🎯 Hands-on Task: Design & schedule a week’s worth of social media content.
📲 Module 4: Platform-Specific Growth Strategies
📌 Instagram & Facebook: Reels, Stories, Groups & Marketplace
📌 TikTok & YouTube Shorts: Video virality & algorithm secrets
📌 LinkedIn & Twitter: Professional branding & thought leadership
📌 Pinterest & Emerging Platforms: Niche marketing & visual strategies
🎯 Project: Optimize profiles and post platform-specific content.
💰 Module 5: Paid Advertising & Monetization
📌 Understanding Ad Platforms (Meta Ads, TikTok Ads, Google Ads)
📌 Targeting, Retargeting & Audience Segmentation
📌 Budgeting & A/B Testing for Ad Campaigns
📌 Monetization Strategies: Affiliate Marketing, Sponsorships, & Digital Products
🎯 Hands-on Task: Set up and analyze a paid ad campaign.
🤝 Module 6: Influencer & Community Marketing
📌 Collaborating with Influencers & UGC Creators
📌 Negotiating & Measuring Influencer ROI
📌 Engaging & Growing Online Communities
📌 Handling Negative Feedback & Social Media Crises
🎯 Project: Develop an influencer collaboration proposal.
📈 Module 7: Analytics, Optimization & Growth Hacking
📌 Tracking Metrics (Engagement, Reach, CTR, Conversions)
📌 Google Analytics & Social Media Insights
📌 Growth Hacking Strategies for Rapid Expansion
📌 AI & Automation Tools for Social Media Management
🎯 Final Project: Create a full social media campaign report with key insights.
🚀 Module 8: Portfolio Building & Certification
📌 Presenting Case Studies & Social Media Strategies
📌 Career Paths in Social Media Marketing (Freelancing, Agency, Corporate)
📌 Resume & LinkedIn Optimization for Digital Marketers
📌 Certification & Networking Opportunities
🎯 Final Submission: A complete social media marketing strategy for a brand or personal project.
